Another week, another wonderful episode of It’s Always Sunny in Philadelphia. Season five of It’s Always Sunny has been consistently great. I’d argue that it’s one of the most consistent shows on TV. Week in and week out you can count on Rob McElhenney, Glenn Howerton, Charlie Day, Kaitlin Olson, and of course Danny DeVito to produce 30-minutes of TV worth watching.
From the cold opening alone, with Charlie’s video for Kitten Mittens I knew that I was going to spend the entire episode laughing. Charlie hears about a merchandising convention coming to town and he wants to Market his kitten mittens to sell at the bar. The rest of the gang gets in on the idea and starts thinking of ways to market Paddy’s Pub. Sweet Dee is excited because in her contract she get’s all of the proceeds from any Paddy’s marketing. The problem is that Mack eats her contract. Dee and Charlie decide to go see their lawyer friend, Dee so she can find out if her contract is still valid and Charlie so he can put a patent in Kitten Mittens.
Dennis comes up with the Paddy’s Thing, for men; Mack comes up with the Dick Towel (you can actually check it out and watch an awesome video over at DickTowel.com); and Frank comes up with an idea of a gun that shoot booze in your face, oh and it has something to do with a busty model. Dennis and Mack decide to steal Frank’s idea, or tweak it as they see it. They use a shotgun instead of a revolver. When they can’t figure out how to make the alcohol come out of the gun they decide to leave it up to the “brainiacs in China.”
After being rebuffed by the lawyer, Dee and Charlie decide to stake him out. Not being the smartest, they hide in his
car when he is outside a seedy motel. They assume he is “banging his secretary,” but in reality he is getting a divorce and has been kicked out of his house.
Realizing they can’t pay him, Dee and Charlie bring a hooker to the lawyer’s office, to help him get over his wife, as a form of compensation. Mack and Dennis show up to get a patent on Frank’s gun idea and on the outrageously large breasted woman they are with. Frank shows up with his large breasted woman and has figured out a way to get the booze to shoot out of the gun by adding the booze to the bullet. Eventually the lawyer agrees to help them all if they promise never to bother him again.
At the merchandising convention Dennis and Mack show their horrible video for the Dick Towel, The Gun Shot, a nudie pen featuring Dennis’ shirt coming off, and Egg. It doesn’t go well and no one is interested. Charlie on the other hand does sell his Kitten Mittens, but when the lawyer walks in he rains on their parade by telling him that the contracts he drew up and had them sign gives him ownership of all their ideas and even puts a restraining order on the gang. Mack grabs the contact and eats it the same way he did Dee’s contract. The moment when the lawyer tells him that he made hundreds of copies of it and Mack spits the piece of paper out was priceless.
Thoughts and Observations:
- FX is pretty smart with their merchandising. You really can buy the Dick Towel.
- I love that Frank keeps on pushing his idea for an egg to sell at the bar. You can put it on your dashboard or your desktop.
- The Kitten Mittens video really was awesome. After the episode was over I rewound the whole thing just so I could watch it again.
- In order to get into the lawyers office first Dee and Charlie lock his secretary in a closet, and the second time they duck tape her to a sink.
- Who owns the bar? I’m trying to remember back to the first season. Do Charlie, Mack and Dennis own it with Frank?
Favorite Lines:
- “I’ll just regress, because I feel I’ve made myself perfectly redundant.”- Charlie trying to be a lawyer
- “You’re very busty, your breasts are very large, but we wanna go weird with it, we wanna get really freakish.”- Dennis to Frank’s model
- “Think there’s no answer? YOU’RE SO STUPID!”- Charlie in his video.
- “Egg”


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